Predictable Results Marketing
SBDC: Growing NEO
Internship project
About Growing NEO
Predictable Results Marketing is a marketing firm based out of the Cleveland area. They have outside clients and the one that I worked with was the SBDC and their campaign Growing NEO. The main goal of this project was to launch their new Instagram page so that they can get more interaction and create new consumers. The content shown is just a few pieces that I have picked from my portfolio.
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Instagram post
Instagram story
My Process
My process regarding creating content is to find some inspiration either through Pinterest or scrolling through Instagram. This way I can also study the kind of designs that work well there and can implement those designs into my work in my own style. In my process, I have used Canva, Photoshop, Indesign, and Premiere.
My Responsibilities
My responsibility for this project was creating original content for their feed. PRM and Growing NEO provided me with the photos and the brand standards they had chosen. I stuck to the brand guidelines and used the same colors. I stayed true to the brand guidelines by utilizing the brand packet in Canva and using the CMYK in other platforms.
Results
These numbers come from the analytics from launching Instagram for the first time. There were no statistics to compare to before. These are the numbers we got from the first three months. I would use these numbers to create a strategy on what kind of content works best to drive in leads. Being able to take in this information to understand how to make sure that the content is getting across to the right people.
